The brief
The website needed to be live in time for a major event, leaving only four days for the project. That meant the work needed firm priorities, quick decisions and no unnecessary rounds of design theatre.
The essential requirement was a credible website that explained the organisation clearly and could continue growing after the initial launch.
What I did
I used Squarespace to avoid wasting time rebuilding functionality that the platform already handles well. I concentrated on structure, readability, mobile behaviour and presenting the supplied information clearly.
Regular communication kept decisions moving and allowed the core pages to be designed, built, checked and prepared for launch inside the short window.
The result
The website was completed in four days and ready for the launch event. It provided the organisation with a professional online presence without creating a rushed-looking result.
Because the site uses a maintainable platform and sensible structure, the quick launch did not prevent it from being expanded afterwards.