Efoil London Squarespace Redesign Case Study

The brief

The previous website no longer gave the business the visual impact it needed. Efoiling is unusual and exciting, so the new site had to make that clear quickly while still giving visitors the practical information needed to book.

The client also wanted the refresh completed promptly so the business could move ahead without a long agency-style process.

What I did

I rebuilt the presentation around strong imagery, clearer page hierarchy and simpler journeys towards the important information and booking actions.

Squarespace provided a reliable base, allowing the project time to be spent on the customer experience and visual polish rather than unnecessary back-end development.

The result

The upgraded website was completed in under three weeks and gives Efoil London a much stronger showcase for the experience it offers.

The design was later selected by DesignRush for a best website designs listing in the UK, which was a welcome surprise rather than something the project was built to chase.

five-star Google reviews

What my clients say

Feedback shared by clients on Google after working with me on their websites and ongoing support.

Google review★★★★★

I have worked alongside Rob since last year when I asked him to design my website for my new chocolate business - Sarah Jane Chocolatier. Rob has been fantastic, and I can't thank him enough for giving me such great advice and guidance during the design process. I am absolutely thrilled with my new website. The branding, colour scheme and imagery perfectly reflect my business and I have received complimentary feedback from many of my customers. Nothing is too much trouble and I am still in regular contact with Rob as I develop new ideas to market the business. He is always available and often works late and over the weekend to complete important projects. Thanks again Rob, look forward to continuing to work alongside you in the future! 😊

Sarah Bowers

I’ve worked with Rob for many years now during which time he’s turned my website into a properly useful marketing platform and is still brimming with ideas and suggestions to further improve its performance. Despite the huge value for money that he represents he is truly professional and I can honestly say that Rob really gets great results. I frequently recommend Rob’s services to clients and colleagues and they have all given me positive feedback and are all very pleased with the results.

Simon Tutty

Highly recommended. Rob has created our company webpages and email domains, ensuring ease on our part. Brilliant customer service throughout, nothing is too much trouble. Rob is extremely knowledgeable with great ideas.

Will Hoskin

What a fantastic service Rob offers. Cost effective website builds and website updates, especially for small businesses. Rob is always super positive and willing to listen to your companies needs to get the best out of your website. You won’t be disappointed. 😁

Dan Brice

I have worked with Rob for many years on several projects all I can say is his work is impeccable. His attention to detail on the project and the timeframe he completes it in is fantastic. He always produces a monthly report on his work for me so it makes it easier to understand what else needs to be done. I highly recommend his services.

Marcus I (Marc)

I cannot praise Rob enough - he created a website for my small business, was a joy to work with and nothing was too much trouble. Speedy, efficient and half the price of other quotes received.

Carole Gregory-Pinkus

We worked with Rob to upgrade our SquareSpace site. He was very pleasant to deal with, fast and efficient getting the project completed. Highly recommend.

Vicky Henley

Efoil London

A more visual website for a business selling a memorable experience

The brief

What I did

The result

Need something similarly straightforward?

What my clients say