Project case study

JS Moves

Turning an existing website into a more useful source of enquiries

The work began as an SEO project and developed into a complete WordPress refresh once it became clear that the website itself could do a much better job for the business.

WordPressSEOPHPWebsite refresh
JS Moves WordPress website refresh

The brief

JS Moves wanted to improve its visibility in search results and make more of the traffic reaching the website. The existing site needed clearer information, stronger landing pages and a more modern presentation.

Rather than treating SEO as a list of hidden technical tweaks, the project focused on making the website genuinely more useful to the people searching for the service.

What I did

I reviewed the existing search performance, page structure and content, then created focused landing pages around the services and locations that mattered to the business.

I followed this with a full WordPress refresh, including PHP development where needed, while retaining a setup the client could continue to use.

The result

The project achieved page-one search listings for relevant terms and gave JS Moves a website that better supports those rankings once visitors arrive.

The business now has a stronger marketing platform rather than a website that simply exists in the background.

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